Difference between IT and IS Management Issues Free Samples

Question: Write the Difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued Patronage, Brand loyalty, etc. Suggest how to attract New Customers from Competitors and any Other New Business Opportunities that May arise with such a set up. Answer: Introduction StayTogether is a hotel chain that is being set up after the grouping up of ten hotel chains that have decided to merge their business in order to deal with the market pressure that is levied upon low priced hotel accommodations. The management has decided that the hotel bookings will be allowed to be performed through a single site only along with a mobile application for the same. The document is a report that covers the management decision along with certain IS and IT issues that may come up. Recommendations on attracting new customers have also been covered. Management Decisions StayTogether Loyalty will be a customer oriented loyalty programme that will be launched to provide the customers with added benefits such as airport transfers, free of cost parking facility and free nights as well. The tariff for a particular hotel room will also cover the buffet breakfast and dinner from the restaurants that are listed on the site. It will allow the owners to earn extra on per guest. The charges associated with exclusive eateries will not be included (McBurney, 2015). Rebates will be provided if the travelers choose to travel with the partner airlines and credit will be provided for free nights or free meals. Corporate social responsibility (CSR) scheme will also be launched through which the customers may donate 1% of their overall expenses to a charity. It will however be optional (Orlitzky, 2015). Assumptions The hotel chains that will be collaborating with each other to come up with StayTogether have agreed on the policies, terms and conditions which have been documented in the form of a contract. The web development and setting up of the mobile application has been done. The decision has been taken on the share of profits and revenues that will be distributed to the individual hotels (Popp, 2017). The project will be finished in the estimated budget and schedule. The management along with the rest of the team will have the adequate set of skills to accomplish all of the project activities. Difference between IT and IS Issues IT and IS are usually used as inter-exchangeable terms; however, there is a difference between the two terms along with the issues that may be associated with each in terms of an organization or a project. Information System (IS) is primarily concerned with the quality and availability of the information that will be stored along with the several operations on the information such as its storage, management and organization. Issues around the overall management of information will come under IS issues. Also, there may be gaps in terms of the communication that may be encountered which will also be counted in the category of IS issues (El-Awad, 2017). Information Technology (IT) on the other hand will primarily be concerned with the technical infrastructure and its management in association with StayTogether. The use of the current technologies along with the identification of new technologies that will be required to be adapted will come under the issues associated with IT. Integration and collaboration issues will also be classified under IT issues (Bruni, 2014). IS Issues and their Impact on Customers There will be a number of IS issues that will be associated with the hotel chain and they may have a considerable impact on the customer choices and brand value. There may be a lot many attacks that may take place on the web application of StayTogether in terms of the security attacks and risks. These issues may be classified under three broad categories as: Confidentiality Attacks The information that will be present in the web site and mobile application along with the database of StayTogether will include the details of the travelers, their payment information, details of hotels, airlines details and many more. All of this information will be confidential in nature and attacks such as eavesdropping or tracking will violate the confidentiality of the information. Integrity Attacks There may also be attacks on the integrity of the information as the information may be modified in an unauthorized manner. Such as modification of the hotel ratings will cause loss to the business and will also bring down the customer base. Message and media alteration will be the two integrity attacks that may have a high likelihood (Chasserio, 2014). Availability Attacks There may also be attacks on the availability which will have the worst impacts as availability will be the prime quality that will be desired by the customers. The attacks such as flooding and impersonation attacks may impact availability. There may also be issues in adherence to the quality standards and best practices which may not be correctly done. It will bring up issues in the performance of the system which will bring down the level of customer expectations. There are several entities that are involved in StayTogether on the business side such as ten different hotels and their owners, management staff and operations staff. There may be difficulties in the communication that may take place between all of these entities and ineffective communication will bring in a lot many issues. The IS issues that have been listed above will have a negative impact on the customer trust and engagement as the frequent occurrence of the security risks and attacks will lead to adverse impacts on the customer information. Brand value and brand loyalty will also come down in the market as the goodwill will be negatively affected. There are several competitors in the market that are providing the customers with the same features and abilities that will have a competitive edge over StayTogether. IT Issues and their Impacts on Customers Apart from the IS issues that have been listed above, there may be several IT issues that may also exist in association with StayTogether. There will be a number of networking equipment along with other hardware that will be necessary to carry out many of the front end and back end activities. There may be issues in the performance of these tools and equipment that may impact the overall performance. Technical and operational error may lead to the situation of a failure (Antunes, 2014). It will be necessary to include several different components and operations as an integrated unit such as collaboration of sales team with development tools along with marketing and research will be necessary. Also, collaboration from third parties such as airlines agencies, restaurants and travelers will also be required. Issues in the integration of these components in terms of their technical functions and operational activities may come up (Secundo, 2017). The IT issues that have been listed above will have a negative impact on the customer trust and engagement as the frequent occurrence of the technical and operational failure will lead to adverse impacts on the customer information. Brand value and brand loyalty will also come down in the market as the goodwill will be negatively affected. There are several competitors in the market that are providing the customers with the same features and abilities that will have a competitive edge over StayTogether (Fengel, 2014). Strategies to Attract New Customers There are several strategies that may be used to attract new customers towards StayTogether and these strategies have been listed below. The customers who are not registered with StayTogether shall be provided with the first-time user discounts and offers such as cashbacks or reduced rates at the time of the booking. Such a strategy will make many of the customers to get associated with StayTogether and the quality of the services that will be provided will enhance the experience and engagement. Social media integration is one of the much in demand strategy and concept that shall be applied in case of StayTogether. The users in the present times have their accounts set up on the popular social networking platforms such as Facebook, Instagram, Twitter and many more. Easy and convenient integration with these accounts will allow the management to understand the user choices and preferences and will allow the customers to integrate and share information to and from these accounts. Market analysis and study shall be regularly done to understand the unique features and offerings that are being provided by the competitors. Enhanced features and functionalities in a quicker timeframe shall be provided to gain competitive edge in the market (Wamba, 2017). There are several payment options that are now available and one of the latest modes of payment is through an e-wallet. There are several e-wallet sites and applications that have been set up which shall be integrated in the payment gateway of StayTogether to allow the users to sync in with the same. There may be additional offers that the users may avail with the use of an e-wallet. Social media marketing and advertising shall also be used to introduce the customers with the latest offering along with the details, reviews and comments from the other users (Brocke, 2014). New Business Opportunities With the collaboration of ten hotel chains together, there will be an enhancement in the business activities that will be observed. It will lead to the generation of new business opportunities as well. StayTogether may collaborate with the city guides and tour services to provide the customers with an itinerary of the place they shall be visiting. The business opportunity will allow the customers to perform all the actions from a single portal in terms of bookings and creation of itinerary which will enhance their customer experience. Mode of transport is necessary while traveling and customers will find it suitable if they will be provided with the opportunity to book the same in advance. StayTogether may collaborate with the transport agencies to allow the customers to book their preferred mode of transport (Giudice, 2016). There may be use of data analysis and data mining tools that may be used on the information associated with StayTogether portal which will allow the data analysts to understand the user choices and preferences along with the general trends in the market. It will allow the company with an opportunity to create new business values. Frequent customers shall be provided with additional offers and discounts on the bookings to allow them to use the services in a better manner. There has been a transformation that has been seen in the travel, tourism and hotel industry that has been seen. Creation of StayTogether with collaboration of ten hotel chains along with the web presence is one such example of the transformation that is going on. There will be a lot many new business opportunities that will be created with the setting up of StayTogether and its portal (Ferretti, 2016). Conclusion StayTogether is a hotel chain that is being set up after the grouping up of ten hotel chains that have decided to merge their business in order to deal with the market pressure that is levied upon low priced hotel accommodations. IT and IS are usually used as inter-exchangeable terms; however, there is a difference between the two terms along with the issues that may be associated with each in terms of an organization or a project. There will be a number of IS and IT issues that will be associated with the hotel chain and they may have a considerable impact on the customer choices and brand value. These issues will have a negative impact on the customer trust and engagement as the frequent occurrence of the security risks and attacks will lead to adverse impacts on the customer information. Brand value and brand loyalty will also come down in the market as the goodwill will be negatively affected. There are several competitors in the market that are providing the customers with the s ame features and abilities that will have a competitive edge over StayTogether. References Antunes, A. (2014). MUVE IT: reduce the friction in business processes, 20(4), 571-597. https://dx.doi.org/10.1108/BPMJ-07-2013-0093 Brocke, J. (2014). Ten principles of good business process management, 20(4), 530-548. https://dx.doi.org/10.1108/BPMJ-06-2013-0074 Bruni, A. (2014). Entrepreneuring together: his and her stories. International Journal Of Entrepreneurial Behavior Research, 20(2), 108-127. https://dx.doi.org/10.1108/IJEBR-12-2011-0187 Chasserio, S. (2014). 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